CSTTIRES
Project dashboard
CST Website Optimisation Dashboard
Transforming CST into Australia's leading destination for E-Moped, commuter and replacement tyre customers through UX, CRO, SEO and advanced product filtering.
🔎 Better discovery
📈 Higher conversions
🎯 Stronger SEO
🌱 Scalable growth
Priority tiers
3
Tier 1, 2 and 3
Core workstreams
6
Cross-functional areas
Main focus
CRO
Conversion focused
Primary audience
E-Mobility
Urban riders first
Tier 1 priorities
Advanced product filtersHelp non-technical users find the correct tyre quickly.
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Homepage CRO redesignImprove conversions and trust using modern UX structure.
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SEO landing pagesCapture organic search traffic from replacement buyers.
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Product categorisationSimplify navigation by use-case and vehicle type.
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Suggested homepage structure
Hero bannerLifestyle video of E-Mopeds, E-Scooters and mountain bike riders.
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Trust stripFast shipping • OEM trusted • Puncture protection • Australian support.
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Shop by categoryE-Moped • E-Scooter • Commuter • Urban • Tubes.
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Interactive tyre finderSize and valve compatibility assistant.
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Lifestyle inspiration
UX and CRO recommendations
Sticky mobile CTAPersistent "Find My Tyre" button.
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Technology badgesDefender Mix • EPS • Tubeless Ready.
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Comparison modulesCompare commuter tyre features visually.
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Review integrationShowcase commuting mileage and puncture resistance.
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Fast shippingAustralia wide
OEM trustedBy E-Mobility brands
Puncture protectionEngineered for real riding
Australian supportLocal team, real people
Reviews4.8 / 5 target rating
Project roadmap
🔍
DiscoverAudit and define🧭
PlanStrategy and requirements🛠️
BuildDesign and development✅
OptimiseCRO, SEO and testing🚀
LaunchGo live and monitor🌱
GrowScale and improveProject status
Discovery phaseAwaiting approval
Scope definitionAwaiting approval
Budget approvalPending
Website workPending
| Priority | Task | Owner | Status |
|---|---|---|---|
| Tier 1 | Build advanced tyre filtering system | Stevie | Pending |
| Tier 1 | Homepage CRO redesign | Kali | Planned |
| Tier 1 | SEO content strategy rollout | Phil | Planned |
| Tier 2 | Product bundling modules | Kali | Pending |
| Tier 2 | Upsell recommendations | Stevie | Pending |
| Tier 3 | Short-form commuter and E-Mobility content | Rigo | Future |